Being a scientist, Shelly Winokur was determined to find the root cause when it came to her young son's eczema. Her brand Kiss Kiss Goodnight was born out of the need for a baby cleanser suitable for his sensitive skin. Shelly details her journey from chemical engineer to entrepreneur, and how she creates her entire line of microbiome-friendly skincare on her own. We talk about the importance of the skin microbiome and why it's crucial to properly care for a baby's skin. If you are faced with the challenge of sensitive or eczema prone skin, this episode is for you. Shelly is mom of four and is involved in every aspect of her brand including formulating products in her lab at home. I had so much fun talking with Shelly and I know you will really enjoy this conversation!