When it comes to cleanliness, we associate a strong chemical smell with being clean, when in reality “clean” has no smell at all. Fragrance is one of the 5 common allergens found in cosmetics and can trigger asthma attacks, skin irritation and skin allergies, and allergic reactions. Fragranced products can cause adverse health effects including respiratory, neurological, cognitive, gastrointestinal, cardiovascular, immune, and musculoskeletal problem to migraine headaches, mucosal symptoms, and asthma attacks. Despite these facts, companies are not required to disclose the fragrance ingredients in their products. Studies have revealed toxic ingredients in fragrance such phthalates, octoxynols and butylphenol methylpropianol. In addition, fragrances emit harmful volatile organic compounds (VOCs).