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Welcome.

I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.

Foundation

Foundation

Many natural foundations either lack coverage, look too flat and matte, or too oily and shiny.

Ilia True Skin Serum foundation delivers beautiful buildable coverage that looks like skin and has added skin benefits that traditional foundations lack (and without the toxic ingredients).

Effective

The best thing about True Skin foundation is it feels a serum, not makeup. It leaves a luminous (but not oily) finish.

  • Lightweight silky texture

  • Buildable coverage

  • Blurs pores

  • 18 shades

  • Never cakey

  • Does not settle into lines

Soothing ingredients like aloe leaf, rosehip, jojoba, and marula oils calm the skin, reduce redness, and plump fine lines.

Safe

True Skin is formulated without the following toxic chemicals very often found in foundation: 

  • Parabens - antimicrobial preservatives that are immune and skin toxicants, mimic estrogen and disrupt the endocrine system, are toxic to the developmental and reproductive systems, interfere with gene expression, and are associated with cancer.[3]

  • Talc - can be contaminated with asbestiform fibers which are known carcinogens. There is no safe level of exposure to asbestos.[4][5]

  • PEGs (polyethylene glycols) - penetration enhancers that may be contaminated with 1,4-dioxane and ethylene oxide which are associated with reproductive, developmental, and endocrine effects, cancer, and DNA damage.[6]

  • Butylated hydroxytoluene (BHT) - preservative that shows organ system toxicity in animal studies, with some carcinogenic. Animal studies also show skin, eye and respiratory effects. Associated with skin sensitization in humans.[7][8] 

     


Switch

Chanel Vitalumier Aqua contains parabens, talc, BHT, and PEG.

Buy

Price at the time of publishing is $54 at Safe and Chic. Save 10% with code switchnatural10.

Tips

Apply with fingertips for the most natural finish.

For a lightweight concealer that pairs perfectly with True Skin Serum foundation, check out True Skin Serum Concealer.

Ilia True Skin Serum Concealer

Ilia True Skin Serum Concealer

Brow Gel

Brow Gel

Kids' Pajamas

Kids' Pajamas