Shopping for personal care and beauty products while picking up groceries can be so convenient, that its tempting to just grab whatever you see. The personal care and beauty items in Whole Foods must meet certain requirements determined by Whole Foods. The requirements include a ban on over 100 ingredients like parabens, phthalates, formaldehyde donors, oxybenzone and EDTA. Additionally, organic claims must be backed up by a third-party certification. There are ingredients that are not Whole Foods banned list, but can still be harmful and should be avoided like fragrance, phenoxyethanol, and polysorbate 20.