Eyeshadow
RMS Beauty Swift shadows have a beautiful light reflecting quality. They are easily blended and buildable. Swipe a thin layer for light color, add more product, or even mix with water for intensity.
Swift Shadows Outperform Traditional Eyeshadow
Swift Shadows are pressed, not heated, and therefore retain minerals that are good for the skin.
Formulated without talc, typically the first ingredient found in eyeshadow, the appearance is never chalky.
Buriti oil and jojoba oil keep lids form drying out.
Swift shadows are not prone to creasing and stay where applied.
Garden Rose 13 and 12, from l to r.
RMS Swift Shadows Are Clean
Swift shadows’ pigment come from some of the safest colorants available, mineral pigments titanium dioxide and iron oxide.
Most eyeshadows contain talc which can be contaminated with asbestiform fibers, known carcinogens for which there is no safe level of exposure.[1][2]
In addition, Swift shadows are free from other potentially harmful ingredients found in eyeshadow:
Parabens - antimicrobial preservatives that are immune and skin toxicants, mimic estrogen and disrupt the endocrine system, are toxic to the developmental and reproductive systems, interfere with gene expression, and are associated with cancer.[3]
Phenoxyethanol- skin, eye, or lung irritant. In 2008, the FDA warned consumers not to use Mommy’s Bliss Nipple cream because it contained phenoxyethanol which was harmful to infants. The statement indicated phenoxyethanol could “depress the central nervous system and may cause vomiting and diarrhea, which can lead to dehydration in infants.” Phenoxyethanol remains a controversial ingredient and even “green” beauty products continue to use it as a preservative.[4]
Aluminum powder – colorant that is a nervous system toxicant and respiratory toxicant.[5]
Butylated hydroxytoluene (BHT) - preservative with concerns of skin, eye, and lung irritation, and organ system toxicity. Limited evidence of carcinogenicity and endocrine disruption.[6]
Switch
Charlotte tilbury contain talc, parabens, and BHT.
Urban decay contains talc and phenoxyethanol.
How to Buy
Price at the time of publishing is $20.
Tips
Swift Shadow comes in 18 colors. 6 shade groups with 3 shadows per group:
Twilight Madness - greys and blacks
Sunset Beach - golds and yellows
Tempting Touch - beiges and tans
Tobacco Road - greens and browns
Garden Rose - pinks
Enchanted Moonlight - purples and burgundies
Have you found a clean eyeshadow you love? Let me know in the comments section below!
Resources & References
[1] https://oehha.ca.gov/chemicals/talc-containing-asbestiform-fibers
[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4164883/
[3] http://www.safecosmetics.org/get-the-facts/chemicals-of-concern/parabens/#_edn33
[4] https://www.healthywomen.org/content/blog-entry/fda-warns-mothers-about-mommys-bliss-nipple-cream
[5] https://www.atsdr.cdc.gov/phs/phs.asp?id=1076&tid=34#bookmark07
[6] https://toxnet.nlm.nih.gov/cgi-bin/sis/search/a?dbs+hsdb:@term+@DOCNO+3913
