Conventional mascaras can contain toxic ingredients like carbon black or black 2. For a long time, natural mascaras couldn’t compete with their conventional counterparts. Avoid waterproof mascaras as these are more likley to contain PFAs.
I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.
All tagged clean beauty
Shopping for personal care and beauty products while picking up groceries can be so convenient, that its tempting to just grab whatever you see. The personal care and beauty items in Whole Foods must meet certain requirements determined by Whole Foods. The requirements include a ban on over 100 ingredients like parabens, phthalates, formaldehyde donors, oxybenzone and EDTA. Additionally, organic claims must be backed up by a third-party certification. There are ingredients that are not Whole Foods banned list, but can still be harmful and should be avoided like fragrance, phenoxyethanol, and polysorbate 20.
Ilia Super Serum Skin Tint comes in a dropper and it’s thin, spreadable consistency allows for a feathery fingertip application. Skin tint uses the safest available sunscreen ingredient, non-nano zinc oxide. This natural and non-toxic makeup has a truly unique serum formula and beautiful medium coverage.
Unlike many highlighters, Living Luminizer is sheer without glitter, making it wearable for day or night. Living Luminizer is perfect for achieving a dewy complexion. Apply to cheekbones, brow bone, eyelids, cupid’s bow, and center of the lips or anywhere you want the light to reflect.
Non toxic eyeliner is high on the priority list since it often gets into your eyes. Finding a natural liquid eyeliner with enough pigment and staying power is a challenge. Many eyeliners get their deep black pigment from unsafe ingredients like carbon black or D&C Black #2. Carbon black is color made from the incomplete combustion of hydrocarbons. It is toxic, possibly carcinogenic, and the FDA has even found carbon black unsafe for cosmetics used around the eyes. Instead of using harmful dyes, Expressionist uses natural iron oxides as a colorant.
Cleaning makeup brushes is one of the most overlooked but important steps in skincare and should be done at least monthly. I know, one more thing to do, but your makeup will go on better and skin will be cleaner and clearer. It takes three minutes and is so worth it. I clean my brushes at night before bed, and they are dry and ready to use by morning.